Coupon CodesĪlso known as source codes, coupon codes have been a reliable, if low-tech, mail tracking method for decades. Whether they’re generic or personalized, Google Analytics and other tools can track a number of metrics, such as your target’s device operating system, location, number of scans, unique scans, and time period. When scanned by a customer’s smartphone, they activate a website landing page, app, or social media platform. Quick Response (QR) codes are 2-dimensional barcodes that provide a bridge from the physical mailpiece on which they’re printed to the digital world. With a UTM parameter added to the end of your URL, you’ll get insights on the marketing channel that they used to open your page, as well as how they interacted with it. These insights can lead to better-targeted opportunities in the future that drive a higher response.Īnother URL tracking tool is Google’s Campaign URL Builder. And they can give you additional insights on their shopping experience when used by a consumer. But because they can be populated with unique data for each customer, they stand out more than a generic trackable URL. Personalized URLs (PURLs) are also trackable.
Your analytics platform can tell you a lot about shopper behavior, such as pages visited, time on each one, and purchases (or abandoned carts). Even when it’s expired, any hits that are redirected to another page or the main page are still attributable to the promotional URL. Once you have set up a promotional URL (e.g., /JulySaleA), you can track responses to mail with that limited-time web page.
Direct mail campaign code#
Or, for local companies taking a much simpler approach, calls to a single number can be tracked by staff along with a coupon code from the mail piece. Whether a number is a dedicated toll-free line or a local number, the call goes to a call center or forwards automatically to a regular business line.
Direct mail campaign software#
Call tracking software matches numbers called to a sale, lead, or other outcome. Phone call tracking is enabled by using a unique answer number for a specific campaign, as well as for specific audience segments if desired.
It may not be as obvious as it seems at first glance.įortunately, several approaches can help you evaluate the performance of your campaign. You need to know exactly what response channels provide value – and how much.
Once your mail campaign has dropped, some of the most crucial work begins from the moment responses of one kind or another pop up. How Will You Track Your Direct Mail Campaigns? Then, put them in your call-to-action to make it easy to measure the success of your campaigns. Postal Service, you should examine what mail tracking methods are available and work best. When you have insight into how your mail reaches customers, you’re able to plan future campaigns.īefore you hand over your campaign to the U.S. One of the most important ways you can analyze marketing performance is to track direct mail campaigns.
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